Better Cotton Initiative

Ellesse is a proud member of the Better Cotton Initiative. By buying cotton product from us, you’re supporting more sustainable cotton farming. Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’. The Better Cotton Initiative / BCI connects people and organisations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. Ellesse is committed to sourcing 80% of our cotton as Better Cotton by 2023. Learn more about the Better Cotton Initiative at